If you’re an SMB owner, you need to be aware of these six simple but crucial lead generation tactics that can propel your business onward and upward.
1. Thought Leadership
Customers want to patronize businesses that they believe are the best. These businesses have to know their stuff and prove it…but what’s the easiest way to do that? The answer is simple: thought leadership.
This means regular research and writing. Business blogs and social media should be updated regularly with new information pertaining to industry research, best practice and opinion pieces based on anecdotal evidence. This establishes expertise and can help keep up engagement with customers.
Word of mouth is one of your most important forms of marketing, but we bet you aren’t utilizing it the way you should be. Testimonials are the online version of discussing a great product over dinner. They let potential customers know that a real person tried the product or service and liked it — which is much more powerful than a business flat-out saying they’re the best.
Calls to action don’t beat around the bush. They get straight to the point and direct a customer to perform a specific task. These clever marketing pieces send a potential customer straight through the sales funnel or to your contact page. Whatever you want them to do, they’ll do it because your CTA told them to.
4. Direct Mail Marketing
While bigger and international businesses may not benefit from direct mail marketing, it still has a place in the world of small and local businesses. A tangible leaflet or flier is harder to ignore that an email that a customer can send straight to spam with a few mouse clicks. Add a strong CTA to your mail marketing and it can do wonders for your lead generation stats.
5. Social Media
Social media should always be your go-to hub for customer engagement, and these social channels make it easier than ever to find worthwhile leads. Through cheap marketing methods like post boosting and promoting, social media can help you generate a bunch of leads that target your audience specifically.
If all else fails, give your potential customers a strong, financial incentive to utilize your products or services. Nothing generates leads faster like a giveaway or coupon code. These tactics have worked for businesses for years, and they still work today. As a bonus tip, make sure to add in a sense of urgency. If a potential customer thinks a sale will be ending soon, they’ll feel more compelled to buy.
Utilize these lead generation tips and watch your business expand and your profits soar. Do you have any lead generation tips for us?